Vice President of Member Communications
There’s no secret to AAA’s vice president of Member Communications’ rise to success – just hard work, determination and a genuine concern for others.
From her first day as a store associate to her current position as vice president of Member Communications, Krista Whorton has lived by her own advice: Challenge yourself, be accountable and work hard.
Fresh out of college at West Virginia University, the Wheeling, W.Va. native wasn’t sure exactly what she wanted to do, but a career in sales appealed to her. She applied as a member service counselor – what AAA now terms a travel consultant – and began working in the Worthington AAA store.
“I didn’t really know a lot about AAA then,” said Whorton. “But I knew my parents had it and it was a reputable company — something you should just have.”
Eight months after starting, Whorton applied to the manager candidate program and was accepted, moving on to manage the Delaware, Hilliard and Bucyrus stores, respectively, until 2006. Next up was a move to become director of travel sales.
“Although I really enjoyed working in the store environment, I liked the opportunity to focus in on one area,” said Whorton. “There was more of a focus on the travel business line and working with vendors versus in the store, where I would have my hand in a lot of different member benefits.”
Whorton stayed in travel sales for seven years before becoming vice president of Travel Services, then vice president of Membership, and finally, her current position, vice president of Member Communications in Nov. 2017.
Along the way, she notes one of her favorite memories was helping launch the company’s Wellness program in 2013. What started as participation in events like the American Heart Association Heart Walk and National Eating Healthy Day has grown into a full suite of programs, activities and fundraisers that encourage all associates to make small steps to better health.
“[The program is] ultimately for the employees’ health and well-being. We want to take care of the people in our organization,” said Whorton.
And, she adds, the people are her favorite thing about the organization she’s been a part of for nearly 16 years.
Whorton’s journey at AAA has afforded her plenty of opportunities to learn and grow during those years. The piece of advice she most often brings to mind is a quote originally attributed to St. Francis de Sales: Bloom where you are planted.
“Sometimes it just takes time and patience,” said Whorton. “You may not start exactly where you want to be, but you have to make the best of where you are at the time and embrace the current opportunities, as they will prepare you for your next adventure.”
Jessica Barga is a Brand Management Coordinator for AAA Ohio Auto Club.